Solving Business Challenges with A Flexible Ecommerce Data Model
Znode’s Unlimited Attribution Engine
Product attribution data is key to aiding B2B buyers in the product identification process. Why should ecommerce attribution capabilities be limited to size, material, length, etc? Distributors and manufacturers have elaborate business models that often result in complex sales contracts with customers. The ability to translate a B2B company’s business model into an ecommerce platform so that the processes are aligned with buyer expectations is the definition of modern B2B ecommerce. Unlimited attributes beyond product information, and across an entire ecommerce platform enable this.
Flexible Ecommerce Attribution Capabilities
Znode’s attribution engine allows for the creation of attributes to major entities in the ecommerce platform. The level of impact every attribute produces is directly tied to that entity's role within the transactional experience.
- Global attributes: serve as the container for custom data points that can be created and assigned to various entities (stores, accounts, and users) allowing for the creation of permissions and management of data by administrators and even customers where appropriate.
- Product attributes: the building blocks of the product data model, contain information about products for use by customers when searching for products, administrators when organizing and merchandising products, and Znode for dynamic product recommendations.
- Category attributes: Znode features many default category attributes for those getting started. Administrators can easily create custom attributes to be used during the category creation process.
- Media attributes: primarily system defined when media assets are uploaded to the media library. However, administrators can create custom media attributes that can be associated, like metadata, to media assets for quick identification and usage throughout the content management system (CMS).
Mimic Any Third-Party Platform Data Model
When utilizing Znode’s ecommerce attribution capabilities administrators can imitate any existing business system data model without manipulating the database, eliminating the need for development. As long as data is being passed from the integrated business systems, whether an ERP, CRM, third-party PIM, etc., there is no need to change the Znode API to receive the data.
Configured Products from Simple to Complex
Selling complex products via ecommerce requires significant data to be available and digestible to prospects and customers. Whether classifying product dimension values, adding supporting documentation such as installation guides, or managing color options ecommerce attribution allows customers to consume the entire breath of a product offering. Znode’s native product information management (PIM) system allows for the creation and management of unlimited product attributes.
Find Products Across Categories via Any Attribute
When B2B buyers are landing on category list pages (CLPs) the type of attribution data shared for product identification will be considerably different than the product display page (PDP). This does not mean that the level of flexibility to create attributes at the category level should be any less expansive. Whether B2B buyers are searching by price, product fit, volume availability or more, facilitating the needed data for product list consolidation and identification improves the customer experience and conversion rate.
The Flexible Data Model
Whether working to align business operation objectives within the ecommerce platform to existing processes or improve the customer experience, Znode’s unlimited attribution engine allows differentiating levels of configurability.