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School Uniforms by Tommy Hilfiger Launches Znode in Style


Situation

Global Schoolwear is a distributor and licensee of school uniforms under the Tommy Hilfiger brand. This brand offers high-quality, fashion-forward uniforms for boys and girls from pre-kindergarten through high school.


Challenge

Global Schoolwear assists schools in choosing uniforms based upon a school’s colors, styles and more. Schools have many unique assortment considerations when choosing uniforms including school level such as elementary, high school, upper, lower and more. Different levels may have different colors, assortments, logo options and, of course, gender, grade and size requirements.

Global Schoolwear was frustrated with the ability to manage this complex data model and create unique catalogs on its existing ecommerce platform, Magento. The process required replicating data for each new catalog and took technical and operations teams months to onboard a new school. 


Solution

After investigating ecommerce platform options, Global Schoolwear chose Znode and redeveloped the School Uniforms by Tommy Hilfiger digital experience. 

Znode empowered Global Schoolwear with a significantly easier way to manage each school’s catalog and complex rules associated with the catalog, such as pricing, logos, and filters for gender or grade requirements. Znode’s flexible data structure allows the Global Schoolwear operations team to create hundreds of online stores and catalogs for schools and easily manage the process from the administrative console without the need for technical support. The previously lengthy onboarding process for schools has been reduced from a 12 to 14 week timeframe on Magento to a matter of days on Znode.

Site speed for School Uniforms by Tommy Hilfiger has vastly improved as well, as the time needed for placing a uniform order has decreased from as long as an hour to now a couple of minutes. Znode also empowers the team at Global Schoolwear with self-sustainability as they are able to edit catalog attributes themselves without the need for technical support, a previously time consuming and costly endeavor. By selecting Znode, School Uniforms by Tommy Hilfiger has found a faster and more reliable ecommerce experience to serve schools and parents. 

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