Znode and Human Element Partner to Advance B2B Ecommerce for Manufacturers and Distributors
Milwaukee, WI – September 29, 2025
Znode, the most flexible, scalable B2B ecommerce platform, is partnering with Human Element, an ecommerce services and digital marketing agency. The partnership combines Znode’s API-first platform with Human Element’s expertise in custom development, digital strategy, and UX/UI design.
Manufacturers and distributors will benefit from Znode’s API-first architecture, configurable B2B features, and flexibility, paired with Human Element’s consultative approach and experience building integrated ecommerce sites. Together, they help companies implement Znode efficiently and gain strategic insights that enable growth and operational efficiency.
“What makes Human Element a great partner is their consultative approach to working with clients,” said Jeff Seidel, Enterprise Partner Manager at Znode. “Their development expertise and design capabilities ensure our customers maximize the value of the Znode platform and stay ahead in a digital-first world.”
“Human Element has been building B2B ecommerce sites for more than 20 years,” said Ben Lorenz, Managing Partner at Human Element. “Znode’s flexible, API-first platform addresses the complexities manufacturers and distributors face when bringing digital commerce to market, simplifying the process and enabling growth.”
About Human Element
Human Element is an ecommerce services and digital marketing agency based in Ann Arbor, MI. Founded in 2004, it provides ecommerce implementation, custom integrations, and digital marketing services for B2B and B2C businesses. Customers include Chempoint, Pentair, Roush Performance, Implus, and EOTECH. Learn more at www.human-element.com
About Znode
Znode (znode.com) is the most flexible, scalable B2B ecommerce platform. Leading manufacturers and distributors choose Znode for its extensible API-first architecture, configurable B2B features, and unlimited scale. Znode is a distributed SaaS product of Amla Commerce, Inc. (amla.io).