Podcast Recap: The Future of Online Shopping with Business Central

Znode joined Dynamics Corner to discuss how B2B ecommerce works when it is designed for manufacturers and distributors. The episode covers product customization, platform architecture, and integration with Microsoft Business Central.

In Episode 438, hosts Kristoffer Ruyeras and Brad Prendergast speak with Tom Flierl, Chief Commercial Offificer, and Jeff Seidel, Director of Partnerships. The conversation focuses on how Znode supports complex B2B commerce through API-first architecture, catalog management, and easy storefront management. Artifi was also featured in a discussion about product customization.

Watch the episode:

What the conversation covered

Why B2B ecommerce needs a different foundation

Many companies attempt to extend B2C platforms to support B2B use cases. B2B commerce requires customer specific catalogs, contract pricing, and account-based experiences. It also introduces more complex ordering and fulfillment workflows. Znode supports these requirements as native capabilities for manufacturers and distributors.

Architecture designed for scale and integration

Znode uses an API first architecture and a Commerce Connector with Data Exchanges. This approach supports integration with Business Central and other enterprise systems. It avoids brittle point to point connections that limit performance and flexibility.

Product data management inside the ecommerce platform

Znode includes a native commerce PIM to manage catalogs for a true B2B ecommerce experience. Administrators can enrich data, manage assortments, and control catalogs for multiple storefronts. When a company uses an external PIM, Znode supports data exchange without duplicating systems of record.