B2B Ecommerce Gone Wild: Rupesh Agrawal on The Ecommerce Edge Podcast

In a recent Ecommerce Edge Podcast, host Jason Greenwood interviewed Rupesh, CEO of Znode. The two discussed the latest technology and AI innovation trends and how they are shaping the future of B2B ecommerce.

Here is a quick summary of the key points discussed:

Unique Challenges in B2B Commerce

B2B distributors and wholesalers face highly varied tech stacks, from ERP to CRM to product data systems. Znode focuses on delivering flexible, low-code integrations that adapt to these unique business needs.

Distributed SaaS as a Game Changer

Znode is leading the shift to true distributed SaaS for B2B, moving beyond traditional cloud hosting. This enables scalable multi-store setups with unlimited storefronts, categories, and customers, all manageable within a single admin console.

AI’s Practical Impact on B2B

AI is already driving efficiencies by automating manual orders and streamlining bidding and sales processes. The bigger transformation comes from agentic AI, personalized digital assistants that deeply understand customers’ preferences and business context to build lasting loyalty.

The Future is API-First and Agentic Commerce

Even as AI changes the buying experience, robust commerce engines and APIs remain critical. Znode’s decade-long commitment to microservices and API-first architecture positions it well for this new era.

Technology Adoption Cycles

Rupesh draws parallels with the mobile revolution, noting that innovation takes time to reach scale. Being first or best does not always guarantee success. Adoption and ecosystem development often win the day. The AI market will likely consolidate into a few major players with the most value created through app ecosystems built on top.

Watch the full episode below: