MacGregor Industrial Supplies Drives Digital Growth with Znode
Situation
MacGregor Industrial Supplies is an industrial distributor operating a hybrid sales model that combines field sales with a growing ecommerce channel. As customer expectations shifted toward fast, self-service purchasing, the company elevated ecommerce as a core part of its growth strategy. The business required an ecommerce platform that could support complex B2B requirements, including customer-specific pricing, large product catalogs, and account-based buying experiences.
Challenge
MacGregor’s legacy platform, INFOR Storefront, could not support the complexity or expectations of modern B2B commerce. The system was rigid, difficult to scale, and limited in its ability to manage complex product data and customer-specific experiences. Buyers faced friction in product discovery and ordering, while internal teams relied on manual processes to compensate for gaps in functionality. Business system integration limitations further restricted the flow of data between ecommerce and core systems, creating inefficiencies across operations. As ecommerce became more critical to the business, these constraints made it clear that the existing platform could not support future growth or evolving customer expectations.
Solution
MacGregor selected Znode for its flexibility, scalability, and B2B-first architecture. The platform supports customer-specific catalogs, account-based pricing, and complex product data. These capabilities align with how the MacGregor Industrial Supplies sells and how buyers purchase. Znode streamlines ordering workflows and improves product discovery, which reduces friction and supports self-service.
Znode integrates with MacGregor’s core systems, including INFOR CSD ERP, Barclaycard, PayPal, Cardstream, Loqate, and iubenda. These API-driven integrations connect ecommerce with critical business operations. Data flows more accurately across systems, and manual processes are reduced. Znode acts as the central commerce layer across the organization.
With Znode, MacGregor improved the buying experience and operational efficiency. Mobile engagement increased, including a 74% retention rate for previous phone users. Customers place orders faster and more easily. Internal teams operate more efficiently with fewer manual steps. The business now runs on a scalable platform that supports digital growth, multi-site expansion, and continued ecommerce adoption.
Customer Testimonial
“Moving to Znode has enabled us to onboard a different type of customer…we can see real growth on mobile. On average, each location is up 10–15% since onboarding to Znode. I’ve converted to Znode, I preach Znode in most ecommerce conversations I have.” - Alastair Miller, Head of Marketing and Ecommerce