Thought Leadership from Partners at Grow! 2025
Valuable Strategies and Content from Znode Partners
Grow!, Znode’s annual customer event, took place from September 22 to 24, 2025, in Milwaukee, Wisconsin. Attendees connected with Znode customers and partners to learn and share B2B ecommerce best practices. Partner-led sessions featured thought leadership on AI, content, digital transformation, and data management.
Partner Session Highlights
Flywheel Strategic Insights
Commerce Reimagined: How Content and AI Are Redefining B2B Success
Scott Snowden, Partner of Flywheel Strategic, shared how content and AI are reshaping B2B commerce. The session focused on cutting through AI hype and understanding where the technology creates measurable value. Snowden shared how aligning content strategy with ecommerce drives growth, offering pragmatic steps for digital teams to take control of their next move.
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Xngage Insights
Conversational Commerce: How AI is Impacting the B2B Commerce Experience
Joe Albrecht, CEO of Xngage, explored how AI technologies, including agentic AI, large language models, and prompt engineering, are changing B2B buyer and seller interactions. The discussion highlighted how AI is enhancing operational efficiency, enriching customer experiences, and setting the foundation for the next evolution of digital commerce.
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Nishtech Insights
The B2B Re-platforming Trap – How to Avoid Getting Stuck
Mark Joseph, Acting CRO, and Lance Farquhar, Director of Technology at Nishtech, shared key lessons from companies navigating ecommerce re-platforming. Their session outlined how to identify common pitfalls, avoid unnecessary complexity, and create a roadmap that supports long-term digital growth.
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Grgic Consulting Group Insights
From Manual to Autonomous: How MCP Transforms Znode Operations
Ante Grgić, Founder & CEO of Grgic Consulting Group, demonstrated how Model Context Protocol (MCP) is transforming Znode operations by turning manual workflows into autonomous processes. Attendees learned how MCP helps teams streamline tasks and establish a secure, transparent foundation for AI-driven ecommerce operations.
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OX Insights
Design Systems as Digital Transformation Catalyst
Nigel Dennis, Executive Creative Director of The Office of Experience (OX), discussed how design systems accelerate digital transformation. His presentation illustrated how structured design frameworks improve consistency, speed delivery, and scale enterprise commerce initiatives.
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Progress Sitefinity Insights
Smarter DXPs: 4 AI Essentials That Increase Revenue
Chris Knepp, Senior Partner Manager of Progress, shared four AI capabilities every digital experience platform should include to boost revenue and performance. The session offered insights into how AI enhances personalization, automates key processes, and drives business outcomes in B2B commerce.
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Pimberly Insights
How B2B Customers Benefit from Having a PIM Solution
Martin Balaam, CEO & Founder of Pimberly, explored how Product Information Management (PIM) systems help B2B organizations deliver accurate, rich product data across all channels. He demonstrated how centralized product data management improves the buyer experience, accelerates time-to-market, and enables scalable omnichannel success.
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Western Computer Insights
Bridging the Gaps: Turning Disconnected Systems into a Unified Digital Ecosystem
Ryan Pollyniak and Cady Jackson, Senior Account Executives of Western Computer, shared how ERP modernization with Microsoft unifies ERP, ecommerce, and customer data. The session explored how AI-powered tools and connected Microsoft applications enhance collaboration across various business functions.
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Boyum IT Insights
Climbing the PIM Maturity Curve: Where Do You Stand?
Joe Walsh, Channel Manager of Boyum IT Solutions, explained the five stages of PIM maturity and how organizations can advance from fragmented product data to a scalable, structured system. Attendees learned how to strengthen data quality, reduce manual effort, and accelerate product readiness across marketplaces.
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