Grow! 2025 Recap
Key highlights from Znode's B2B ecommerce event
Grow!, Znode’s annual customer event, took place from September 22 to 24, 2025, in Milwaukee, Wisconsin. Attendees had the chance to connect, learn from Znode customers and partners, and explore what’s next in B2B ecommerce.
Event Highlights
Etna Supply Customer Success Story
From One Size to Personalized: Etna Supply’s Journey to Industry-Specific Ecommerce
Jessie Adamczyk, Director of Marketing & Ecommerce, and Deanne Walters, Front-End Web Developer, shared how Etna transitioned from a one-size-fits-all approach to delivering tailored ecommerce experiences for diverse industry segments.
Watch the full replay of the Etna presentation:
Perlick Customer Success Story
The Portal Awakens: Perlick Sales Reps, Supercharged
Shawna Ferguson, Director of IT & Customer Experience, and Tom Nackers, VP of IT, highlighted how Perlick transformed its sales rep portal with Znode, driving efficiency and improving the customer experience.
Watch the full replay of the Perlick presentation:
MacGregor Industrial Supplies Success Story
Engineering Growth: Inside MacGregor’s Digital Commerce Transformation
Alastair Miller, Ecommerce & Marketing Manager, shared MacGregor’s journey to transform its ecommerce operations, highlighting architecture decisions, B2B and B2C growth, and lessons learned along the way.
Watch the full replay of the MacGregor presentation:
Bradley Customer Success Story
Cart-Level Finish Selection: Enhancing the Buyer Experience
Ron Flynn, eCommerce Manager, shared how Bradley implemented a custom finish selector in Znode, allowing buyers to adjust product finishes directly in the cart. This solution simplifies complex B2B ordering, improves usability, and ensures accurate selections across multiple SKUs.
Znode Vision and Roadmap - Announcing Nelli
A highlight of Grow! 2025 was the announcement of Nelli, a new AI platform from Amla Commerce, Znode’s parent company.. Nelli is designed to bring B2B ecommerce into agentic enterprises by securely connecting Znode and agents.
- Establishes standardized, secure, bi-directional communication with Model Context Protocol (MCP) servers
- Exposes platform capabilities as tools and resources AI can act on.
- Includes a semantic data layer and orchestration framework to enable complex, multi-step processes.
This launch signals the next era of intelligent B2B commerce.
More videos from Grow! 2025 are featured on Znode’s YouTube channel. Subscribe for updates!