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Znode Delivers Multi-Catalog Ecommerce for Packaging HERO


Situation

Packaging HERO® has been a supplier and contract manufacturer in the corrugated packaging industry for over 25 years. The company is a leader in custom packaging and design solutions, and supplements it’s custom offerings with over 25,000 standard products across 10-related categories.


Challenge

Packaging HERO was reliant on traditional sales efforts as a previous investment in ecommerce did not support customer expectations or business needs. Upon rebranding the company from Conpac Group to Packaging HERO, the search for an ecommerce agency partner and a new B2B ecommerce platform began.

A key requirement in the new ecommerce platform was the ability to create customer specific catalogs as each customer has a number of custom products specific to their respective account. Packaging HERO also provided standard products to these customers, thus easy ecommerce catalog creation and management including applying multiple catalogs to an account was a primary requirement. Additional core requirements of a new platform were the capabilities to showcase bulk pricing and align numerous warehouse and supplier partner product offerings.


Solution

After selecting Americaneagle.com as their digital agency, the search for an enterprise B2B ecommerce platform led Packaging HERO to Znode. Upon implementation of Znode, Packaging HERO was able to manage multi-catalog offerings and align warehouse distribution centers to specific geographic regions. Most importantly Znode’s multi-catalog capabilities allowed Packaging HERO to personalize product catalogs by customer.

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