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Znode and MBB unite to drive ecommerce success for B2B merchants

Milwaukee, WI - September 25, 2023

Znode, the multi-channel B2B ecommerce platform, has partnered with MBB, a full-service marketing agency, to serve B2B brands. Seeing the complex needs of merchants pursuing B2B ecommerce strategies firsthand, MBB sought to align with a platform that could address the complexity of B2B commerce.

Znode is an API-first headless ecommerce platform designed to support the complexity of B2B ecommerce manufacturers' and distributors' need to manage while pursuing multiple digital sales channels. MBB leadership has strategic and creative expertise in delivering brand experiences for B2B use cases across various industry segments.

“Znode offers far more native functionality than other platforms claiming to serve B2B use cases, and its ability to act as a center of commerce is a cost savings many B2B companies appreciate,” says Richard Cherra, VP of Account and Strategy at MBB. “Partnering with Znode will allow MBB to offer more robust ecommerce solutions to clients.”

“MBB’s B2B marketing expertise, extensive brand strategy experience, and development operations will ensure Znode customers can offer truly differentiated customer experiences,” says Tom Flierl, VP of Sales and Marketing at Znode. “Customers of both companies have exciting opportunities to look forward to as a result of this partnership.” 

Visit for more information about the full-service marketing agency. To learn more about the multi-channel B2B ecommerce platform, visit

About MBB

MBB is a full-service advertising agency working with clients nationwide in the healthcare, consumer goods, financial and B2B verticals. Proudly operating as an independent agency since 1982, MBB is committed to delivering impactful ideas powered by tech-forward thinking and backed by measurable results. Big enough to deliver the highest caliber work. Nimble enough to create more collaborative client partnerships. MBB operates at the intersection of cool and smart to make it matter.

About Znode

Znode is a B2B ecommerce platform created for managing complex ecommerce. Serving as a center of commerce for manufacturers and distributors, the platform enables the management of multiple channels, storefronts, brands, and business models. Its contemporary API-first architecture, flexible data model, and native feature configuration make the platform as dynamic and agile as modern-day business. Znode is a product of Amla Commerce, Inc. (

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