Znode Customers Take Center Stage at Grow! 2025

Grow! 2025, Znode’s annual customer event, will feature real-world digital transformation stories from leading manufacturers and distributors. This year’s lineup of customer speakers showcases how organizations are scaling ecommerce, streamlining sales enablement, and building differentiated experiences.

Featured customer speakers include:

Etna Supply

Jessie Adamczyk, Director of Marketing & Ecommerce

Deanne Walters, Front-End Web Developer

Session: From One Size to Personalized: Etna Supply’s Journey to Industry-Specific Ecommerce

Jessie and Deanne will share how Etna Supply transitioned from a one-size-fits-all model to a personalized ecommerce experience tailored to multiple industry segments. The session will highlight how the company adapted its strategy to better meet buyer expectations across diverse markets.

Perlick

Shawna Ferguson, Director of IT & Customer Experience

Tom Nackers, VP of IT

Session: The Portal Awakens: Perlick Sales Reps, Supercharged

Shawna and Tom will share how Perlick replatformed its sales portal using Znode to improve internal processes and sales rep efficiency. The session will cover how a new digital foundation is powering sales enablement, simplifying complexity, and delivering measurable business results.

MacGregor Industrial Supplies

Alastair Miller, Ecommerce & Marketing Manager

Session: Engineering Growth: Inside MacGregor’s Digital Commerce Transformation

Alastair will walk through MacGregor’s digital transformation, from replatforming decisions to implementation strategy. The session will focus on ecommerce architecture, scalability, and how Znode supports both B2B and B2C growth for one of Scotland’s leading industrial suppliers.

Bradley

Ron Flynn, Watts eCommerce Manager

Session: Demo: Cart-Level Finish Selection with Znode

Ron will demonstrate a custom finish selector developed for complex B2B buying. Built on Znode, the tool allows buyers to adjust product finishes at the cart level. The session will explore platform features used, product data management, and improvements to the buyer experience.

These sessions offer a firsthand look at how manufacturers and distributors are using Znode to solve real business challenges and drive growth. Don’t miss the opportunity to learn from peers, connect with industry leaders, and explore what’s possible.