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AOV Lab partners with Znode and Artifi to deliver B2B ecommerce excellence

Milwaukee, WI - January 4, 2024

Znode, the multi-channel B2B ecommerce platform, and Artifi, the enterprise, end-to-end product customization software, are excited to announce a partnership with AOV Lab, an ecommerce consulting agency that offers proven tactics and technologies for ecommerce professionals. 

Znode’s robust ecommerce platform provides the native B2B functionality, flexibility, and speed-to-market capabilities that AOV Lab’s clients demand. Likewise, Znode customers will benefit from AOV Lab’s in-depth expertise for ecommerce professionals and brands.

Artifi powers ecommerce product customization for some of the largest online retailers and brands in North America. Artifi is the leading software for companies that have mission-critical product customization needs such as uniform manufacturers and distributors, and promotional products suppliers. The platform provides scale and operational efficiency across multiple web stores and channels.

“Partnering with the team at Amla Commerce was a no-brainer, having evaluated Artifi by Amla Commerce extensively in my last Ecom leadership role at Scrubs & Beyond,” says Andrew Figgins, founder of AOV Lab. “Its products for personalization and B2B commerce are impressive, but the team behind Artifi and Znode is what truly sets them apart in my opinion. When I recommend one of Amla’s products to a friend or colleague, I know they’re going to be completely cared for, which makes a world of difference to me and is helping to make our partnership unique!”

“AOV Lab’s deep expertise in ecommerce and its successful brand advisory program are very appealing,” says Tom Flierl, CCO of Znode. “The team at Amla Commerce is excited to be among AOV Lab’s recommended vendors to deliver B2B ecommerce excellence with Znode and Artifi.”


About AOV Lab

AOV Lab was founded in October 2023 by Andrew Figgins, former VP of Product Innovation at Scrubs & Beyond. We build new products for ecommerce professionals and brands that make it easier to improve key ecommerce/retail metrics like conversion, basket size, and revenue. One of our first products, 10-Minute Ecom, is a podcast for Ecom professionals that features peer-tested tactics and technologies that are proven to work.

About Znode

Znode is a B2B ecommerce platform created for managing complex ecommerce. Serving as a center of commerce for manufacturers and distributors, the platform enables the management of multiple channels, storefronts, brands, and business models. Its contemporary API-first architecture, flexible data model, and native feature configuration make the platform as dynamic and agile as modern-day business. Znode is a product of Amla Commerce, Inc. (

About Artifi

Artifi Labs provides full end-to-end product customization capabilities in a SaaS platform. Artifi allows shoppers to personalize, customize, and configure products. Artifi enables merchants to sell personalized products. Artifi provides all the tools required for the merchandisers to enable personalization, show a real-time virtual proof, and provide the customization details to fulfill the order. With Artifi, seeing is believing.

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