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The Central Group Packages Innovative Customer Experience on Znode


The Central Group is a Platinum member of Canada’s best-managed companies and proven industry leader in retail activation with a reputation for service excellence and impeccable quality. Since 1985, Central has provided clients with innovative retail packaging, displays, fixtures, shopper environments, and B2B systems that deliver retail performance.


Challenge or opportunity? The Central Group recognized the opportunity to serve its existing customers better and attract new customers with an innovative ecommerce experience.  The industry leader wanted to allow customers and prospects to shop from a large assortment of retail displays and packing products and allow these shoppers to customize and configure these products in the shopping experience. 

The flexibility to manage requests for quotes (RFQs) on specific products while allowing a complete ecommerce experience on other products, along with traditional B2B features such as account management, including providing multiple shipping options and managing credit terms, were needed to ensure adoption and growth. Long-term, the company was seeking the ability to scale by offering unique customer stores or just replacing legacy ecommerce sites and centrally managing its commerce.


The Central Group got the entire package when selecting Znode for its ecommerce platform combined with Artifi, a leading ecommerce product customization software and product of Amla Commerce.  This dynamic duo of ecommerce and product customization took the customer experience to a new level.

Znode's native Product Information Management (PIM) capabilities did the heavy lifting. Administrators could effortlessly organize and update product information and catalogs, including easily managing and displaying customized products.

Another critical aspect that attracted The Central Group to Znode was the platform’s native B2B capabilities, including enabling RFQ functionalities for specific products while delivering a complete ecommerce experience for other items. This feature allowed The Central Group to cater to the unique needs of accounts, ensuring a personalized approach to sales and customer interactions. Znode’s native B2B features also allowed for shipping rules, payment terms, and other traditional B2B contract terms to be configured by account.

Znode took things up a notch by giving The Central Group the power to host multiple storefronts and set up credit terms. The retailer could conquer different markets, create unique online storefronts for each brand, and win the hearts of new customers. Together, The Central Group and Znode created a jaw-dropping ecommerce experience, brought the business into the digital age, and claimed even more success with new and existing customers.

The Central Group successfully embarked on its digital transformation journey by choosing Znode as its ecommerce platform and integrating Artifi's configurator software. With Znode's comprehensive capabilities, the retailer could offer a unique and innovative ecommerce experience, digitize processes, and seize additional market share with existing and new customers.

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