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Znode Powers B2B2B Ecommerce for Staples Promotional Products


Staples Promotional Products is the largest promotional products distributor in the United States with over 300 Fortune-ranked clients. The distributor helps businesses connect ideas and solutions through branded merchandise by creating innovative brand experiences including online stores, merchandise, kitting/packaging and event support. With a rapidly growing B2B2B ecommerce strategy, Staples Promotional Products was looking to continue its digital transformation.


Staples Promotional Products required a way to merge its four legacy ecommerce systems into one unified, cohesive and flexible ecommerce environment. These four systems support over 400 web stores and require complex integrations for success of the overall technology and business ecosystem. The company was searching for an ecommerce platform with enough flexibility and scale to serve as the culmination point of the existing systems. It was crucial that the new platform could reduce maintenance, provide enhanced tools for internal teams, eliminate the need for a data center and future proof the business by seamlessly allowing upgrades, all while meeting the key requirement of easily managing multi-store B2B2B ecommerce.


Staples Promotional Products selected Znode as its enterprise ecommerce platform. Znode’s completely open set of REST endpoints in the API provided the flexibility to seamlessly integrate with existing business systems. As the distributor continues to sunset legacy platforms and web stores, Znode’s multi-store functionality provides the foundation for its B2B2B ecommerce business model. Znode also allows for custom and configured products, and integrates with Artifi Labs, an Amla Commerce product, that delivers product personalization at scale.

The distributor has gained numerous efficiencies in areas such as order management, theme creation, and catalog management. Multiple teams are able to work from one administration panel with various permissions to their respective responsibilities. Staples Promotional Products has partnered with Znode and has been able to supply a seamless ecommerce experience for its customers while accelerating its own digital transformation.

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