MWG Apparel Equips a Scalable B2B Ecommerce Platform with Znode

Situation

Established in 1928, MWG Apparel Corp. is a leading manufacturer of certified technical flame resistant workwear products for specific industrial businesses in the electrical generating and transmission industry, mining, oil and gas, forest fire fighting, fire departments, construction trades and the Canadian Department of National Defense.

Challenge

MWG is a manufacturer that sells direct. Its customers are businesses with employees that use different types of workwear apparel. MWG creates unique online company stores with specific catalogs for these customers to enable employees purchasing workwear. 

MWG was running an ecommerce platform which was out of date, limited in capabilities, and required a significant amount of time and work to maintain. To better serve its customers and replace its heavy reliance on CSR’s, MWG needed a B2B ecommerce platform with multi-store capabilities to manage multiple company stores out of one admin.

Solution

Through the recommendation of a technology partner, MWG chose Znode as the ecommerce platform for its customers. Znode’s multi-store capabilities empowers MWG with the ability to quickly build and manage unique stores for its customers through a single platform and single admin. In addition to multi-store, MWG now leverages a number of built-in B2B features including customer-based pricing, quote and order approval workflows, and account management. Additionally, Znode easily integrated with MWG’s ERP, Apparel Business Solutions.