Bridgeline’s HawkSearch Partners with Znode
Znode, the most flexible, scalable B2B ecommerce platform, announces a partnership with HawkSearch, a search and product discovery platform from Bridgeline Digital. The partnership expands search capabilities for manufacturers and distributors with complex catalogs and technical buying requirements.
Znode and HawkSearch are integrated to deliver advanced search, merchandising, and recommendation capabilities for complex B2B use cases. Manufacturers and distributors can improve how buyers find products using part numbers, technical attributes, and high-intent filters. The combined approach increases result accuracy, reduces friction, and creates more efficient buying experiences across storefronts.
HawkSearch provides tools for relevance tuning, merchandising control, and recommendations that extend across search results, navigation, category pages, and landing pages. When used with Znode, administrators gain greater control over product visibility and can guide buyers through complex purchasing journeys.
Znode provides native search functionality as part of its platform. HawkSearch complements this capability for organizations that require more advanced search and merchandising control. The partnership gives manufacturers and distributors flexibility to scale search experiences based on business complexity.
“Search plays a critical role in B2B ecommerce, especially for businesses with complex catalogs and technical products,” says Tom Flierl, Chief Commercial Officer at Znode. “HawkSearch provides Znode customers a strong option to improve how buyers find products and navigate storefronts.”
“B2B buyers expect fast, intuitive discovery experiences, even when product data and catalogs are complex,” says Ari Kahn, President and CEO of HawkSearch. “Partnering with Znode expands access to HawkSearch and helps manufacturers and distributors deliver more precise and controlled search experiences.”
The partnership aligns Znode and Bridgeline Digital in supporting scalable, high-performing B2B ecommerce environments.
About HawkSearch
HawkSearch (hawksearch.com) is an AI-powered search, merchandising, and personalization platform that helps businesses optimize search and product discovery to drive higher engagement and conversions. Serving B2B and B2C merchants across industries, HawkSearch combines advanced machine learning with flexible merchandising controls to deliver relevant, engaging shopping experiences.
About Znode
Znode (znode.com) is the most flexible, scalable B2B ecommerce platform. Leading manufacturers and distributors choose Znode for its extensible API-first architecture, configurable B2B features, and unlimited scale. Znode is a distributed SaaS product of Amla Commerce, Inc. (amla.io).