Accelerating B2B Ecommerce for Mid-Market Manufacturers
Znode, Enceiba, and Ntara hosted a live webinar on Thursday, August 6th which explored accelerating B2B ecommerce efforts and the dramatic impact of COVID-19 on ecommerce and customer behavior.
The webinar was hosted by industry thought leaders and practitioners Brian Beck, Author of “Billion Dollar B2B Ecommerce” and Managing Partner at Enceiba, Tom Flierl, VP of Marketing at Znode, and Andy Didyk, VP of Sales and Marketing at Ntara.
This hard-hitting webinar covered how mid-market manufacturers can take practical steps to accelerate their Ecommerce and digital engagement efforts, including:
- The dramatic impact of COVID-19 on Ecommerce and customer behavior - defining the ‘new B2B buyer’ and their needs
- Creating fast-to-market pilot Ecommerce programs to speed your capabilities and meet buyer needs
- Digitally enabling all of your channels, and accommodating ‘omni-channel’ B2B commerce
- How to leverage Amazon’s fast growing B2B channel to drive profitable revenue and establish a foundation for your entire Ecommerce effort, all while retaining control of the channel
