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Warren Distribution Drives Success with Znode Ecommerce


Situation

Founded in 1922, Warren Distribution, Inc. is a privately owned manufacturer, marketer, and distributor of automotive aftermarket products. The company is also a premier supplier of  lubricants, gear oils, and related automotive chemical products, as well as packaging and distribution services. 


Challenge

As a distributor and manufacturer of lubricants and related automotive chemicals, Warren has a diverse line of products sold through multiple channels. This made Warren’s ecommerce execution even more challenging, as the company needed a B2B ecommerce platform that could easily support multiple unique catalogs and stores to support its vast inventory. Warren also required that the ecommerce platform integrate into its legacy ERP.


Solution

Warren chose Znode to begin its digital transformation and ecommerce journey. The company was able to rapidly launch 10 web stores for 10 different customer segments utilizing Znode’s multi-store functionality, each with its own separate catalog of products and each utilizing specific B2B features such as the ability to apply account-based pricing by store. Znode’s API-first architecture and extension engine allowed Warren to integrate into its legacy ERP more easily than alternative monolithic platforms available on the market.

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