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Elevating The Game with Znode


Situation

MV Sport is a family-owned and operated company that was founded in 1948. It has become the leading supplier of custom decorated apparel serving universities, college bookstores, resorts, promotional products suppliers, golf clubs, and military industries. One of the exclusive brands of MV Sport is The Game Headwear, which offers a wide variety of design options such as embroidery for customizable headwear products. 


Challenge

The company’s legacy websites were slow and lacked contemporary functionality to serve its B2B buyers. Sites had limited automation and customer orders needed significant phone support from customer service representatives. These challenges were multiplied as MV Sport has numerous product lines and brands that offer customized products.

MV Sport was entering digital transformation and required a single ecommerce platform to easily manage its entire portfolio of brands. Requirements also included the ability to support customized products, easily manage catalogs, the ability to launch white label sites for specific sales channels to increase support and sell through of product was also highly desired. 


Solution

MV Sport chose Znode as its enterprise B2B ecommerce platform and began its digital transformation by launching The Game Headwear on Znode. Znode improved The Game’s online performance with faster page load times and an improved customer experience including request for quote capabilities and an integration with Artifi Labs, The Game’s ecommerce product customization tool.

Shortly after launching The Game Headwear site, the company launched a white label store for a global activewear brand that supplies co-branded hats to teams. 

With Znode, MV Sport has some major game. 

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