Create multiple ecommerce stores using a single shared dashboard

The Multifront multi store ecommerce platform enables you to easily build hundreds of distinctly branded ecommerce websites using a single shared database. Whether it is multiple brands, multiple product catalogs, or promotional micro sites, Multifront helps you deliver a comprehensive multi-store ecommerce strategy all through a single integrated system.

  • Create and manage multiple ecommerce stores using a single backend system
  • 100% customizable ecommerce platform
  • Sell and promote an unlimited amount of products
  • Use distinct URLs and branding for each ecommerce store
  • Dynamic ecommerce site search with type-ahead and faceted navigation
  • SEO management and comprehensive marketing tools
  • Personalization for increased conversions

Implementing a multi store ecommerce business strategy will allow you to provide customers with a more relevant ecommerce website experience, leading to significantly increased conversions, improved customer acquisition, and higher return on investment.

Multi Store Ecommerce Overview

Learn how Multifront can help you implement a multi store ecommerce strategy and create multiple online stores while providing customers with a more relevant online shopping experience.

Manage multiple ecommerce stores across multiple brands.

As ecommerce becomes a leading strategy for businesses, companies are presented with a challenge: how to increase sales by streamlining the shopping process while providing your customers with a more relevant and engaging ecommerce shopping cart experience.

With Multifront Multi Store ecommerce, you can create unique, personalized ecommerce websites for products, brands, B2B ecommerce, B2C ecommerce, affiliates, franchises, employee stores, co-branded web stores, and more.

You can also quickly launch micro-stores for promotional campaigns. Best of all, every ecommerce web site shares a single database.

Increase Conversions

With Multifront Multi-Store ecommerce you can proactively divide and optimize your ecommerce business in order to obtain many benefits, such as:

  • Increased reach to targeted customers
  • Improved Google Quality Scores for Pay-Per-Click advertising
  • Increased customer relevance
  • Reduced comparison shopping

Multi Store Strategy Whitepaper

In our Multi-store Ecommerce Strategy Whitepaper, you willl learn how to significantly increase customer acquisition and return on investment by creating a more relevant experience for your shoppers.

Why Multi Store Ecommerce?

The Multifront multi-store ecommerce platform has limitless applications, but how do you apply such a platform in your company? An easy approach to see how a multistore ecommerce strategy can be applied to your business is to examine the impact on your company's different departments.

  • Marketing

    Creating multiple online stores is an effective way to increase your ecommerce site's online "footprint" and this can be accomplished, for example, by building three distinct sites, each with a separate top-level domain to increase the search results. Separate keyword strategies can be used to drive traffic to these web stores without cannibalizing the main store traffic. By using a multi-store strategy, targeted promotional campaigns can be employed, which will strengthen the brand to a larger audience.

  • IT

    Even though your ecommerce business may not have distinct customer segments or channels, a multistore environment can still improve the quality and speed at which changes are deployed. New seasonal catalogs, for instance, can be created by the marketing department and verified in a private test store that they created. Likewise, changes that IT makes to the UI can be deployed and then verified in the production environment using this test store. A multi-store strategy allows you to make and test these kinds of changes with minimal impact on your production platform.

  • Development

    Leveraging a multi store ecommerce solution gives your company the flexibility to react to changing consumer demands and competitive pressures. If your company is considering entering a new market with new products, create a separate storefront for a soft-launch. The success of such a test could give you insight on consumer reaction, product improvement and pricing.

  • Sales

    If your company sells items wholesale and retail, multiple online storefronts may be beneficial to separate these channels. For example, you may develop a B2B ecommerce store that offers volume discounted pricing to your wholesale customers. Your B2C ecommerce channel can run independently with retail-specific promotions and pricing.

Freedom to customize.

Multifront features a highly flexible .NET open code framework for developers. Using the included ASP .NET source code, developers have complete freedom to customize each ecommerce store to your unique business requirements. Each store can be customized to have its own unique appearance and advanced customizations such as integrations can be shared across multi-store ecommerce sites if required.

Manage ecommerce sites using a single, user-friendly dashboard.

With our powerful multi store ecommerce shopping cart software, you can configure and manage all of your online storefronts using one single dashboard. The dashboard enables you to rapidly create new stores, run promotional campaigns, and manage customers with incredible ease. A powerful reporting capability is included for you to gain visibility into all the activity across all of your online stores.

Enterprise-class performance.

Multifront's multi store ecommerce platform has been built and tested to handle very high transaction volumes and visitor traffic. You can easily run hundreds of stores with millions of visitors using standard server configurations. Best of all, the system scales easily as your business grows.

Share products, promotions, and attributes across your web stores.

The Multifront multi store ecommerce platform enables you to share attributes and objects across multiple online stores. Once the master catalog is setup, you can select exactly what should be shared between stores including merchandise, shipping options, promotions, tax rules, customer accounts and more. This powerful capability enables marketers to create promotional micro stores within hours.


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