M-commerce strategy for creating engaging and personalized mobile ecommerce websites.

M-commerce is the new ecommerce. Is your site ready?

The Multifront® ecommerce platform is built on a flexible ASP.NET architecture making it simple to create an ecommerce website optimized for m-commerce. Multifront utilizes a single SQL Server database that allows you to not only share all customer and product data across multiple ecommerce stores and online channels, but also synchronize it across mobile devices. So no matter where they are, customers can reach your mobile commerce store.

Multifront's Mobile Commerce Platform features:

  • Supports iPhone, iPad and Android mobile devices
  • One easy-to-use admin panel for multiple devices
  • Seamless integration with current product catalog, CMS, store configurations
  • Real-time customization including updates for promotions and merchandising
  • Supports for a range of checkout capabilities
  • Device-specific media capabilities for audio and video
  • User-friendly search and results display
  • Clean display of product detail pages
  • Pinch, multi-touch and scaling images
  • Easy swipe between product images
  • Zoom capabilities
  • Cross-sell and up-sell capabilities
  • Drag-and-drop products to shopping cart
  • And more!

When developing a mcommerce business strategy, you need a mobile commerce platform that is designed for smartphone and tablet users.

M-commerce is driving ecommerce business.

What’s driving these projections? The increased amount of time that Internet users are spending online. Advances in mobile commerce technology combined with online shoppers' love for all things digital have caused a marked shift in how and where we shop today. 

Mobile devices, including smartphones and tablets, have given consumers the ability to be plugged in to the Internet 24x7 without being tethered to a PC or burdened by a laptop. An astonishing 50% of Americans own smartphones today; and they use them for everything from talking, texting and emailing, to downloading and sharing content, to shopping online. 

Experts watching retail trends are reporting that half of all mobile phone owners use their phone while shopping at brick-and-mortar retail stores. Some are using them just to talk; some are sharing photos and information about products they see; still others are doing product research and comparing prices they’re finding in-store with prices online at mobile ecommerce stores.

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What is mcommerce?

By now, you know you need an ecommerce platform that features mobile ecommerce technology, but you may still not fully understand what is mcommerce.  

M-commerce, or mobile commerce, can be explained simply as using a mobile phone or tablet device to make purchases online. In some cases, customers may utilize mobile commerce applications to make a purchase in person, such as purchasing a movie theater ticket or making dinner reservations. Usually, mobile ecommerce purchases are made through mobile browsers customers are redirected to once your mobile commerce website recognizes they're accessing your online store from a mobile device.

There are different types of m commerce strategy: 

Mobile Comparison Shopping: Your customers comparison shop from within your brick-and-mortar stores. This allows customers to access mobile ecommerce stores to compare pricing and products amongst competitors. A lot of retailers have begun offering special online prices to shoppers who comparison shop within their stores. Other businesses are starting to restrict mobile commerce shopping within their retail stores in order to prevent customers from accessing competitor mobile ecommerce websites and pricing. 

Mobile Ecommerce Selling: Selling products through a mobile ecommerce channel. As mobile commerce continues to skyrocket, businesses must start offering customers a relevant mobile ecommerce website experience. You need an ecommerce platform that offers mcommerce technology and the ability to render mobile sites correctly so that your online shoppers can quickly and easily navigate to the products they're looking to purchase. Your m-commerce website should be quick to access and browsing should be intuitive.

Mobile Wallet and Payments: This mcommerce strategy involves utilizing smartphones and tablet devices to actually authorize payments. In most cases, this is accomplished through mobile applications housing customer credit card and bank information. Online shoppers can use a single mobile app to authorize payments to multiple stores. This mcommerce strategy is big with retailers offering gift cards and store credit cards.

Mobile Point-of-Sale (POS): Two of the most popular examples of this mobile ecommerce strategy are Square and Paypal. Mobile payments are collected from shoppers credit cards using a special mobile device attachment. This mobile commerce technology allows companies to quickly checkout in-store customers without having them wait in long lines, reducing the risk of abandonment. 

Don't miss out on mobile commerce sales.

These trends in mobile device usage point to one thing: mobile commerce is here to stay. If your ecommerce website isn’t a mobile ecommerce store yet, it needs to be. Otherwise, you will lose sales to competitors who have already made their online stores mobile-friendly. In fact, you probably already are. 

As evidence, Gartner, Inc. predicts that by 2015, 50% of all ecommerce website sales will be made via mobile applications. With smartphones becoming more ubiquitous with each passing day, electronic tablets have become the latest mobile device that consumers are aspiring to own. Mcommerce shoppers tend to utilize tablets for research purposes, but according to a recent study by eMarketer, mobile shoppers using tablets to make purchases will total 146 million by 2017, representing nearly seven out of 10 digital shoppers.  

Another notable trend is the digital wallet, which allows consumers to use a mobile or stationary (PC) device and an epayment application (e.g. Paypal, Google Wallet) to pay online or at retail. In 2013, Digital Wallets and Payments: Sneak Peek, comScore reported that in 2012, 52% of consumers preferred to use a digital wallet for purchases made both online and at brick-and-mortar retailers. This is important to online sellers because it demonstrates that consumers are feeling more secure than ever about making epayments. 

Resources

Access our extensive directory of ecommerce resources for product information, industry insights, white papers, technical demos and more!