Multifront provides a unique set of tools to meet the needs of manufacturers and B2B sales.

Manufacturers face a number of challenges when approaching ecommerce, including the most frightening term of all: Channel Conflict.

Channel conflict alone has kept many manufacturers out of online sales. But that has also meant the loss of some remarkable opportunities to create and exploit some amazing new sales channels.
 

If a manufacturer only considers consumer direct online sales it's clear that channel conflict can endanger existing vendor relationships. But direct sales are only one venue for manufacturer ecommerce.

Options for manufacturer ecommerce include:

  • Specialty stores for specific vendor segments.
  • Regional and local language online catalogs for vendors.
  • Refurbished and closeout online stores.
  • Private label consumer direct sales.
  • And much more.

The online store is only one option for manufacturers. Multifront can open a world of ecommerce potential for manufacturers.

There are many ways that manufacturers can take advantage of ecommerce if their systems are flexible enough. Znode designed Multifront to be flexible, fast, and affordable, all with the needs of manufacturers in mind.

Ecommerce Strategies for Manufacturers

Most manufacturers are playing catch up to Retail and other industries when considering direct to consumer online sales as part of a comprehensive ecommerce business strategy. 

Well established manufacturers have spent years, or even decades, building sophisticated product distribution networks and are reluctant to disrupt what may be a costly and inefficient business model even if the benefit means access to new sales channels and expanding lines of business.

The good news is that creative business strategies combined with proven ecommerce technologies can give manufacturers access to new channels of revenue while improving relationships with vendors and consumers. But you have to know where to start and what to expect before jumping in.

Ecommerce Opportunities for Manufacturers:

  • Open new sales channels
  • Drive additional business, repeat orders and expand existing lines of business
  • Make customer interactions seamless and easy
  • Improve vendor relationships

Extending the Aisle - Manufacturing eBook

We've written a 6-chapter eBook just for manufacturers. Let us show you how Multifront® 7.0 can address the specific ecommerce requirements for manufacturers like you and open new possibilities for sales success.