Technology to support your ecommerce business strategy.

When implementing a B2B or B2C ecommerce business strategy, your online business is looking for ecommerce shopping cart software that makes it possible for you to build more relevant ecommerce website experiences, more segmented ecommerce stores, and more local and personalized experiences.

Your online business also needs an ecommerce platform that is scalable to the enterprise level and is from an ecommerce software company that you can rely on and trust. Large companies cannot risk making significant capital purchases of technology from unknown or uncertain ecommerce solution providers. There’s too much at risk to make a potentially career altering decision on an unknown and unproven platform, no matter how attractive it might appear.

Relevance for your B2B or B2C ecommerce business means a proven, credible ecommerce platform from a company that has solid backing, growth, and a clear roadmap for the future as well as the key features and technologies that you require.

Your online ecommerce business needs an enterprise-class ecommerce platform from a trustworthy solution provider.

Download The Importance of Making Ecommerce Relevant for Today’s Online Customers Whitepaper

This whitepaper reveals why one-size-fits-all ecommerce business strategies are no longer effective and explains how to incorporate "relevant ecommerce" into your ecommerce website.

A high confidence, low risk ecommerce platform.

Businesses in the ecommerce platform comparison process are making decisions on which ecommerce software to consider based on their confidence in the brand/solution, and the perceived risk they are willing to take. In many cases, the teams involved in this decision have a revenue goal and it’s tied to a tight timeframe for implementation.

When high confidence and low risk are achieved, an ecommerce platform is perceived as more relevant. The solution is trusted and over time uses cases build upon that trust when industries adopt the solution and prove the differentiators. This is important for B2B ecommerce and B2C ecommerce businesses because in order for an ecommerce strategy to succeed, you need a highly relevant solution.

Relevant Model for Ecommerce Software

When high confidence and low risk are achieved, an ecommerce platform is perceived as more relevant.

B2B ecommerce and B2C ecommerce business strategies.

When implementing a B2B or B2C ecommerce business strategy, there are three opportunities relevant to your online business. Those ecommerce strategies are made up of Greenfield, Replacement, and Augmentation. Your ecommerce website strategy is dependent on whether your web business currently has an ecommerce platform or not.


  • Greenfield

    No existing ecommerce software. In the retail space, this strategy is not as common, but for manufacturers and distributors, industries that have very little ecommerce experience, this is the starting point.

    If your ecommerce business currently has no existing ecommerce platform, features most important to you might be affordability, the ability to create multiple ecommerce stores based on a single data structure, speed to market, and ease of user administration.

  • Replacement

    On average, large enterprises replace or completely upgrade their ecommerce platform every 3-4 years.

    There’s many factors that go into seeking a replacement ecommerce solution. More often than not, ecommerce software is replaced due to lack of scalability, flexibility, or due to a lack of features ad roadmap.

  • Augmentation

    While your organization may currently have an ecommerce software in place, and do not feel a replacement is an option at this time, you still have the ability to add ecommerce store capabilities through augmentation.

    The Multifront® ecommerce platform is capable of being implemented on top of existing shopping cart software, using your existing or legacy ecommerce platform and data structures while providing your commerce business with the ability to quickly and inexpensively roll out dozens or hundreds of specialized, relevant ecommerce sites.


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