The future of ecommerce lies in creating engaging and relevant website experiences.

Creating a relevant ecommerce website strategy for your ecommerce business revolves around the idea of presenting your online shoppers with engaging and personalized online store experiences. In order to do this effectively, you must focus on customer personalization and segmentation. It's all about them and these features are important for remaining competitive and relevant in today’s rapidly changing online consumer environment.

The main objectives of an ecommerce business strategy should be to: Create, Deliver, Drive.

Create relevant ecommerce website experiences.

Deliver relevant online stores in record time.

Drive higher online sales and higher shopping cart conversion rates.

Multifront® is a complete ecommerce platform that you can use to create, deliver, and drive multiple online stores from a single unified system and data structure.

Designing your ecommerce website strategy.

There are many aspects to take into consideration when designing your ecommerce strategy.

Scalable and Flexible

Your ecommerce strategy should not only take into account current conditions, but also plan for future growth. Maybe you only need a couple online stores today, but by next year you could need hundreds. It must be flexible as well, having the ability to integrate with current applications and ERP systems.

Personalized and Segmented

Presenting all customers with a single online storefront is extremely outdated. By creating personalized, segmented, and customized online stores, you have the opportunity to give your online shoppers products and offers relevant to their needs, resulting in higher conversions and increased revenue per transaction.

Easy to Use

Marketers and merchandisers should no longer be handcuffed by their ecommerce platform. Select a platform designed to be used by technical and non-technical personnel, and equips users with the ability to quickly and easily customize and create online stores.

Quick to Implement

Some ecommerce software platforms can take up to 18 months to implement. Select an ecommerce platform that can be up and running in as little as 90-120 days.

Globalized and Localized

Online shopping and buying varies differently from region to region, down the neighborhood level. When designing your ecommerce strategy, you need the ability to create globalized and localized online stores to more effectively sell to your online shoppers.

Selecting an ecommerce platform.

Since your company's ability to stay competitive in a constantly evolving ecommerce world is critical, so too is having the right ecommerce platform to run your online business.

So, do you select a smaller, hosted ecommerce platform, or a large enterprise solution? Fortunately, the Multifront® ecommerce solution offers the best of both worlds. Multifront® is so scalable that it allows for the creation and management of one storefront up to hundreds of stores, all from a single admin interface.

Both B2B ecommerce and B2C ecommerce businesses have the ability to customize the Multifront platform to best meet their ecommerce website needs-e.g. multiple brands, product and service lines, co-branded stores, affiliates, franchises, resellers, distributors, etc.

Multifront® utilizes a single database, allowing for easy data sharing across all stores, which in turn enables the creation and delivery of personalized, relevant ecommerce experiences. Advanced search functionality and integration with social media can further improve the personalized user experience.

From a technical standpoint, integration and deployment times are shorter. In addition, the Multifront® ecommerce .NET platform is fully customizable, providing the flexibility and control most marketing and IT departments want. From a business standpoint, the return-on- investment tends to be faster and total-cost-of-ownership lower, compared to other platforms.

Learn more about our Multifront® ecommerce software platforms, and start providing your customers with personalized, relevant online shopping experiences.

The ecommerce platform you select should include these foundational elements.

  • Site Reliability and Uptime
  • Site Responsiveness
  • Atomic-level product data
  • Robust web analytics
  • Globalization
  • eCRM-driven, data-driven, content-driven dynamic site
  • Open API
  • Seamless integration with offline sales reps
  • Robust, business-facing website management tools
  • Marketplace capability


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